Still not persuaded by social media’s influence? Are you curious about the advantages for your small business?
With over 2 billion users globally, your consumers are already using it. As a result, social media should be a key component of your brand’s marketing plan.
Even though you should be using social media, it can be difficult to know where to start.
The eight strategies listed below will help you start using social media to develop and grow your business.
1. Boost Leads
More than 65% of small businesses use social media to generate leads, according to Social Media Examiner’s 2017 Social Media Marketing Industry Report.
Yet, leveraging social media offers much more than simply leads. Advanced targeting’s capacity to provide highly quality leads.
Nonetheless, Ascend2 found that enhancing lead quality was a significant obstacle to success.
How can social media be used to overcome this challenge and improve the quality of leads flowing into your small business?
Marketing gated content on social media is a fantastic place to begin. You need content for this that your followers will be interested in.
To further understand this, let’s look at a MarketingProfs sample. By browsing one of their most recent articles, followers may join their virtual meeting.
As it is relevant to the material (and their audience), clear, and easy to understand, the image establishes expectations for their Twitter followers.
The same is possible by:
- creating aesthetically appealing and “on brand” visuals
- Writing for your readership and those on social media
- A call to action that conveys a sense of urgency should be included.
2. Improve Search Engine Ranking
There is much discussion on this subject, but the fact remains that social networking can (and can) raise your search engine rating.
How? Your website’s domain authority rises as the frequency of its social media shares rises. Your pages’ search engine rating improves as a result.
But it goes beyond that. Before going to your website, many customers check out your social media profiles to learn more about your company and products.
Your social media pages’ rankings will rise as a result of more visitors, increasing the likelihood that they will rank among the top pages.
To monitor your ranking, use free programs like Pro Rank Tracker.
3. Driving Traffic
Small companies often utilize social media with the aim of boosting website traffic.
The same Social Media Examiner survey I previously referenced provided evidence in favor of this notion, with 78% of small firms claiming to utilize social media to boost website traffic.
You’re missing out on organic traffic if you don’t have a strong social media presence. This indicates that a consistent small number of individuals who are currently following you are the source of all of your traffic.
Poor concept. If you want to increase traffic, you must broaden your brand’s reach.
So how do you get started? Particularly in light of the 2017 State of Inbound research, which discovered that 63% of businesses struggle to generate visitors and leads.
How then do you drive traffic? What method is the most efficient?
Make a profile for your small business first on all applicable social media sites. Finally, make use of these platforms by sending each one individualized material.
An excellent social media presence will inspire your fans to travel through your lead funnel and finally reach your product purchase page.
Second, make sure your website prominently displays social sharing links to make it simple for visitors to share your material.
In order to make an intriguing statistic, quotation, or other piece of information more shareable, you can also add a Click to Tweet button to it. Readers may now easily share your content with others with just one click.
4. Pay attention to rivals
Even though it may seem unusual, social media is an excellent tool to monitor your rivals.
It provides you the chance to keep an eye on their performance and get ideas from it. You can see the stuff they post and the interactions they have with their followers.
Social media may also assist you in gaining insight from your rivals. Your competition must be performing better than you for a valid reason.
Take note of their tactics, but be careful not to blindly duplicate and implement them. It’s not always better for you to do what works best for them. Instead, develop your own modifications to their ideas.
Competitive analysis on social media is all about learning from the triumphs and failures of your competitors. Doing a self-analysis and evaluating your position in relation to your competitors is also beneficial and crucial.
To do a competitive analysis, you may make use of a variety of techniques. Your choice of technology should support the precise objectives of your marketing team.
Also, find out whether the business gives a free trial period before you jump in and choose which product to employ.
5. Increase customer trust
Social media is much more than simply a place to advertise and sell the goods and services of your small business. You have the chance to gain consumers’ confidence and cultivate a following of devoted clients.
Over 79% of marketers who participated in the Social Media Examiner study believed that using social media to build a devoted following is a successful strategy.
Let’s look at how it can be done now that we know social media can be utilized for growing a devoted fan following.
All of the content you share on your social media platforms should be interesting for your audience and real.
Working with an influencer to market your goods or services is one approach to ensure that the content you create possesses these attributes.
One of the major benefits of working with influencers is the sharing of their personal experiences with your product.
These narratives are compelling, true, and real. A consumer may easily connect to and believe their experiences.
Finding and working with an appropriate influencer for your company is the main challenge with this approach. You can locate the ideal influencers for your company using a variety of channels and techniques.
Using tools like Grin and Buzzweb can make it simple for you to locate influential people who are both relevant and reliable. You may search for the ideal influencers based on their follower numbers, engagement rate, and niche using their sophisticated filters.
A fashion blogger named Julie Sariana has more than 4 million Instagram followers. She and the clothing retailer H&M worked together to promote their fall 2017 collection.
The autumn collection was a favorite of Julie’s, and she promoted it on Instagram. She was able to get more than 66,000 likes on her post.