Facebook is the most popular social networking site in the world, with approximately 2.74 billion active users per month. From a marketing standpoint, there are many of chances to interact with new audiences and broaden the reach of your business.
How can you take use of these chances? by coming up with a Facebook marketing plan.
This may all sound a little intimidating to newcomers, but don’t be concerned. Let me guide you through using the resources at your disposal if you’re new to Facebook marketing.
What Is Facebook Marketing?
The phrase “Facebook marketing” refers to a variety of tactics you might use to advertise your company on Facebook. It contains:
Facebook Business Pages for Advertising
Instagram Marketplace
Instagram Groups
Whether you want a free social media marketing solution or you want to put aside a regular amount for paid Facebook Ads, there is a marketing approach for any budget.
Why Should You Use Facebook Marketing?
First off, there are currently over 90 million companies on Facebook. At least 17% of Facebook’s 1.88 billion daily active users join the social network to engage with businesses and goods.
In other words, because companies are actively recruiting clients on this social networking site, creating your own presence there makes sense.
Furthermore, 45% of internet users worldwide use websites like Facebook to research things they wish to purchase. By using Facebook advertising wisely, you may aid in their discovery of your business.
Types of Facebook Ads
Picture Ads
The best way to increase traffic to your website is using static picture advertising.
The title shouldn’t be more than 40 characters, and they need to be in JPG or PNG format. As the primary message may only be 125 characters long, they work best for direct and short calls to action (CTAs).
ad videos
You may advertise a product, highlight client endorsements, or strengthen your brand via video commercials. Facebook video posts have an amazing engagement rate of 6.09 percent overall, but if your video is of low quality or has a muddled topic, you risk losing viewers.
Carousel Ads
People may browse through a variety of photos in carousel advertising to view the same product from several perspectives.
Carousel advertisements aren’t the best for presenting various items or listings, such as properties in real estate marketing, even if this is wonderful for e-commerce.
Advertising for Collection
Picture collections are excellent for showcasing the items in your e-commerce business, but they are not well suited for delivering extensive information since, like image advertising, you are only allowed a 125-character core message and a 125-character header.
Your campaign aim will influence the ad type you select significantly. An image, for instance, is excellent for illustrating a visually captivating CTA, but videos are helpful for capturing consumers’ attention.
Steps to Start Facebook Marketing
If your company doesn’t already have a Facebook Page, creating one is recommended in order to use Facebook Advertising. Go here to set one up.
Use Ads Manager
You must first access Ads Manager.
The “hub” for setting up, running, and monitoring Facebook Ad campaigns is called Ads Manager. Here, you may log in.
Choose Your Advertising Goal
Set your ad aim after that to decide what you want your campaign to achieve. Three categories are available for selection:
- Achieving brand awareness goals
- Consideration Objectives Lead generating messaging, traffic engagement, app installations, and video views
- Conversion Objectives Catalog Sales Conversions Store Traffic
Choose your objective by clicking the green “Create” button: